Promotional financing can lift conversion only when shoppers understand the commitment before they leave checkout.
A simpler payment comparison protects speed, while fuller promotional terms protect confidence in the amount shown.
Who you’d be doing this for
“My checkout lead keeps asking why shoppers open the terms, then pick another option.”
Ioanna Konstantinou · Merchant Payments Manager
Owns checkout payment performance and provider reporting for a retailer offering promotional financing.
What is at stake
Checkout completion after promotional financing selection is 62%, and shoppers are returning to other payment methods. You must weigh a faster comparison against the clarity needed to keep payment terms trustworthy.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- conversion lift vs term comprehension
- payment speed vs disclosure clarity
- merchant promotion value vs consumer confidence
- one release window vs two plausible treatments
Why Affirm
Promotional financing is a merchant-funded lever whose value depends on shoppers completing the purchase with clear payment terms.
Written with these in mind
Not your kind of problem? 101 more at Affirm, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.