The onboarding funnel cannot guide release decisions while one step has two meanings.
Historical continuity protects past learning, while a clean taxonomy protects the next activation decision.
Who you’d be doing this for
“I can’t defend another onboarding change when the same step gives us two answers.”
Dina Mohammadi · Product Manager
Owns onboarding performance and uses the activation funnel to prioritize mobile product changes.
What is at stake
One mobile onboarding step now produces conflicting activation rates because its properties split after a release. You must restore a trusted measure without breaking the customer’s historical view.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- historical continuity vs. clean event definitions
- release momentum vs. instrumentation precision
- fast reassurance vs. verified customer guidance
Why Amplitude
Product analytics depends on event definitions that let product managers trust the funnels they use to improve activation.
Written with these in mind
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This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.