Renewal preparation is pulling CSM attention between visible usage and hidden customer commitments.
A fast account ranking protects time for intervention, while reviewable evidence protects the credibility of each renewal conversation.
Who you’d be doing this for
“My VP asked why two groups stopped using the project plan, and I spent all morning chasing updates.”
Nazir Hashim · Enterprise Project Management Director
A customer champion whose cross-functional delivery teams use Asana and who must explain adoption progress to executive sponsors before renewal.
What is at stake
You are asking CSMs to prepare renewal conversations from account histories they now rebuild by hand across project tracking and Slack. You have to weigh earlier risk detection against the evidence a CSM needs to trust each rank.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- earlier risk detection vs. CSM judgment
- usage signals vs. customer commitments
- portfolio coverage vs. evidence quality
- repeatable ranking vs. account context
Why Asana
Asana account health depends on customers realizing value from the work graph before renewal discussions begin.
Written with these in mind
Not your kind of problem? 28 more at Asana, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.