← Asana
First-time day at Asana

Fix the choice of field type in setup so more projects finish

You’re the product manager. Your team is in the room. Printed Oct 17, 2026.

The custom field setup flow asks project managers to choose structure before it makes the workflow visible.

Faster configuration protects momentum, while clearer guidance protects the consistency that reporting depends on.

Who you’d be doing this for

“I spent half an hour setting up fields, then my director asked why none of the reports matched.”

Archana Dubey · Enterprise Project Manager

Runs recurring cross-functional programs and needs every project to use comparable workflow structure.

What is at stake

Only 46% of eligible enterprise projects finish custom field configuration. You have to weigh faster setup against the structure that makes reporting reliable.

Why it isn’t already fixed

Every obvious fix costs something else. That’s the part you’d have to decide.

  • setup speed vs reporting consistency
  • guided defaults vs workflow flexibility
  • native project structure vs imported data
  • completion lift vs meaningful adoption

Why Asana

Custom fields and types determine whether work in the Work Graph can support enterprise workflows beyond a single project.

Written with these in mind

systems-minded product managerenterprise workflow product builderexperiment-driven product strategist

Not your kind of problem? 28 more at Asana, or browse every organization.

This is the setup. The work is inside.

Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.