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Prove R2 is more than a bucket while platform leads trim vendors

You’re the customer success / solutions lead. Your team is in the room. Printed Oct 15, 2026.

Iceberg interest is rising while R2 is still evaluated as storage alone.

Customers want fewer platform commitments, while the programme needs enough of the developer platform to show a distinct workflow.

Who you’d be doing this for

“My CTO keeps asking what this replaces, and I only have a storage answer today.”

Amelie Weber · Platform Engineering Lead

Leads the application platform team deciding where new analytics workloads should run.

What is at stake

Developers see R2 as a bucket, so Iceberg interest does not yet become a committed workload. You must weigh a focused programme against the need to show a broader developer platform path.

Why it isn’t already fixed

Every obvious fix costs something else. That’s the part you’d have to decide.

  • repeatable programme vs bespoke architecture
  • vendor consolidation vs platform expansion
  • fast proof of concept vs durable adoption evidence
  • Iceberg curiosity vs customer commitment

Why Cloudflare

R2 Data Catalog and Workers place object storage inside a developer platform story rather than a standalone storage comparison.

Written with these in mind

Developer platform customer success leaderTechnical solutions strategistCustomer adoption programme builder

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This is the setup. The work is inside.

Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.