The annual commitment depends on proof the current delivery model cannot cleanly provide.
The buyer wants accountable outcomes while free learners need dependable, low-disruption ad experiences.
Who you’d be doing this for
“I only have ten minutes between shifts, and the extra ad kept breaking my rhythm.”
Sara Celik · Free learner
Uses the ad-supported app during short daily language-practice sessions.
What is at stake
A major buyer may pull a $2.4 million annual commitment after brand lift missed its threshold. You must weigh accountable commercial terms against delivery certainty and uninterrupted learner sessions.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- annual revenue certainty vs deliverable inventory
- outcome accountability vs verified measurement
- buyer control vs learner session quality
- allocation deadline vs contract rigor
Why Duolingo
Native ads fund free daily language practice while the app protects the lesson flow that keeps learners returning.
Written with these in mind
Not your kind of problem? 19 more at Duolingo, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.