The deal needs more eligible supply without turning premium inventory into open-auction volume.
The agency wants dependable pacing, while the floor protects the value of native formats and learner attention.
Who you’d be doing this for
“I had ten minutes between trains, and the lesson kept getting broken up.”
Natasha Nikolic · Daily language learner
Uses the free app during short mobile practice sessions where the campaign’s ad experience appears.
What is at stake
The live deal is spending below plan because its floor limits eligible impressions. You must weigh faster pacing against the premium ad experience learners expect.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- spend recovery vs. premium floor integrity
- buyer confidence vs. operational certainty
- native-format scale vs. learner experience
- quick adjustment vs. renewal precedent
Why Duolingo
Free learners fund daily language practice through ads that must earn revenue without disrupting the lesson flow.
Written with these in mind
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This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.