Trial-end plan choice is pulling against a simpler checkout.
Personalized guidance protects a learner’s practice continuity, while a compact purchase flow protects completion.
Who you’d be doing this for
“My trial ended after my lesson, and I just stared at three plans wondering which one I actually need.”
Kalisa Muhire · Daily practice learner
She has used premium practice features throughout a month-long trial and is deciding whether to keep uninterrupted access.
What is at stake
Trial-ending learners are reaching checkout after a month of premium practice and hesitating between plans. You must weigh useful plan guidance against a purchase flow that stays simple enough to finish.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- personalized guidance vs checkout simplicity
- conversion speed vs interpretable evidence
- pricing flexibility vs stable APIs
- trial value clarity vs cognitive load
Why Duolingo
Duolingo’s paid tiers fund uninterrupted practice for learners moving from free access into a subscription.
Written with these in mind
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This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.