The 3PL commitment trades lower unit cost against capacity that may not materialize.
A larger commitment protects carrier economics, while a smaller one protects FbF from paying for volume that brands do not activate.
Who you’d be doing this for
“My retailers are asking for faster delivery, and I need a date I can actually plan inventory around.”
Raluca Babic · Wholesale Sales Manager
Leads wholesale growth for a Platinum+ brand considering whether to route more retailer orders through Fulfilled by Faire.
What is at stake
The renewal could lock cost-to-serve above $6.40 per order if expected brand volume does not activate. You must weigh lower rates against the cost of committing capacity that may sit unused.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- lower 3PL rates vs. unused-capacity exposure
- node readiness vs. brand activation speed
- forecasted volume vs. verified commitments
- service coverage vs. contribution margin
Why Faire
Fulfilled by Faire needs scalable warehouse capacity to make universal free shipping and shared order minimums work for participating brands.
Written with these in mind
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This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.