Faire Direct needs to bring new retailers in without teaching brands to take repeat orders elsewhere.
Brands want control over the accounts they acquire, while the marketplace needs their repeat orders to remain on Faire.
Who you’d be doing this for
“My founder keeps asking why we pay for the second order after we brought the account in.”
Sergei Stankovic · Wholesale Sales Manager
Runs retailer acquisition for a Platinum+ brand using Faire Direct alongside other wholesale channels.
What is at stake
You are watching retailers acquired through portals place repeat orders elsewhere, and the reorder GMV you are expected to retain is slipping with them. You must weigh brand channel control against the marketplace value of keeping those orders on the platform.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- brand channel control vs retained reorder GMV
- renewal urgency vs durable terms
- commercial flexibility vs consistent marketplace rules
- account anecdotes vs cohort evidence
Why Faire
Faire Direct sits at the point where brand-led retailer acquisition becomes recurring marketplace demand.
Written with these in mind
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This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.