Headway
Headway is a technology-enabled marketplace and software platform that connects patients, independent outpatient mental health providers, and health insurers to expand access to insurance-covered therapy and psychiatry care across the United States.
32 live briefs
Prioritize organic signals for qualified first bookings
Traffic is increasing, but the underlying patient need is unclear. A strong growth thesis can prevent a quarter of activity from optimizing the wrong behavior
Turn employer-benefit visits into first bookings
Coverage confirmation is not translating into appointments for employer-linked visitors. Improving the handoff can turn existing benefit demand into care starts
Revive paid landing-page evening therapy search starts
A clear message mismatch is wasting paid demand at the first step. Restoring search starts gives more patients a viable path into care
Gate real-time directory launch on safe bookings
A 12-month directory configuration could unlock more in-network bookings or amplify inaccurate expectations at scale. The decision must balance measurable growth with verified access quality
Probe discharge partnerships for outpatient care starts
A poorly framed partnership could consume attention without changing post-discharge care starts. A sharper proposition can create a credible path from acute care to outpatient support
Reframe partner referrals for sustainable acceptance
Unaccepted referrals create delays for employees and weaken a valuable distribution channel. The renewal window makes a credible recovery plan urgent
Secure preferred-directory access with enforceable terms
A multi-year directory deal could make care easier to find for millions of members. Weak access terms could instead turn a high-value partnership into a costly broken promise
Bridge agent referrals to trackable in-network bookings
A member who asks for help should not lose momentum after the call. Better partner routing can turn assisted navigation into a scheduled care visit
Make appointment-change notifications keyboard and screen-reader accessible
The current experience fails patients using assistive technology during appointment changes. The migration creates a narrow window to establish a durable pattern
Untangle repeat clinician comparisons before care requests
Repeated profile visits may be a healthy pause or a sign that patients cannot move forward. Choosing the wrong interpretation could optimize the wrong behavior
Streamline psychiatry intake without losing routing details
Patients seeking psychiatric care are dropping before they can submit a request. A better-paced intake could improve access without weakening clinical context
Preview booking requirements from clinician profiles
A small late-flow surprise is stopping patients after they have found care. Clearer expectations could recover appointments quickly
Migrate claims events to immutable audit lineage
The required audit path cannot be bolted onto mutable history after the fact. A defensible migration protects traceability while keeping daily claims operations moving
Model usable clinician capacity for first appointments
Provider counts can overstate practical access when they do not reflect real ability to start care. A well-calibrated signal can make that uncertainty explicit
Repair completed-session records in utilization data
An understated care-utilization dataset can distort how the network sees delivered care. A fast, traceable repair restores confidence in daily reporting
Link eligibility outcomes to booking events
Incomplete attribution hides whether insurance verification is helping patients reach booked care. A safe linkage restores a measurable journey without retaining unnecessary identity data
Recover language-filtered clinician search visibility
A search filter intended to make care feel accessible is preventing patients from reaching eligible clinicians. The impact is visible in the next search session
Establish a cross-entry-path care access outcome
Teams can optimize booking volume while missing whether patients begin a viable course of care. The work is to define a useful outcome before committing to a larger build
Accelerate actionable responses to patient intake requests
Slow intake handoffs turn qualified interest into avoidable patient abandonment. A better path should improve completed first visits without pressuring clinicians into false availability
Safeguard bookings with unresolved eligibility conditions
A defined booking-policy gap is exposing patients to preventable failed care starts. The decision must be durable, reviewed, and fair to patients whose coverage can still be confirmed
Establish profile-freshness measure for patient access harm
A fast system can still publish the wrong information at the wrong moment. The first challenge is deciding which staleness meaningfully blocks care
Improve payer-directory account creation completion
A false identity rejection stops patients before care discovery. The solution must improve access without creating unsafe account merges
Eliminate duplicate telehealth appointment reminders
Conflicting reminders can make an otherwise simple booking feel unreliable. A contained fix restores clarity immediately
Safeguard credential-document storage migration and provider access
The storage decision cannot be cheaply undone. Incomplete or inaccessible records can delay clinicians joining the network patients need
Safeguard payment processor cutover continuity
A fixed contract deadline creates a one-way operational commitment. Success lowers payment cost while preserving trust in every transaction
Measure provider friction without hidden clinician work
Support cost is rising, but the right target is unclear. Choosing a useful measure can prevent false efficiency and protect provider participation
Prevent inactive clinician stipend payments
Preventable operating spend is rising ahead of the next payment run. Strong controls protect network resources without delaying legitimate support
Shorten claim aging from edit rejections
A concentrated claims backlog is delaying expected collections. A coordinated response can restore cash flow without compromising billing integrity
Establish meaningful post-intake psychiatry continuity
A simple retention target could misread patient needs. A better definition can guide reversible tests toward appropriate ongoing care
Rebook patients after clinician-cancelled first appointments
A missed recovery moment can turn one cancellation into a delayed start to care. A clear path back could restore hundreds of first visits each month
Shorten therapy gaps after insurance plan changes
Plan changes are producing long therapy gaps for patients who are already in care. A flawed intervention can be hard to unwind once enrollment communications begin
Sustain therapy attendance after the third visit
A decline in kept appointments can quietly interrupt treatment after a promising start. Improving early continuity could add thousands of completed sessions this quarter