The enrollment message is reaching employees without giving them enough reason to finish registration.
The employer needs stronger utilization while protecting simple, approved benefits communications.
Who you’d be doing this for
“I opened the email during lunch, but I couldn’t tell if I’d get billed or need my doctor involved.”
Tyra Nordstrom · Benefits-eligible employee
A covered member with recurring back pain who received the employer’s enrollment communication.
What is at stake
Only 740 employees have completed registration, despite strong email opens. You must weigh a sharper value message against the employer’s limits on approved benefits communications.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- registration lift vs. approved benefits language
- tailored reassurance vs. campaign speed
- clicks vs. completed enrollment
- client urgency vs. clean measurement
Why Hinge Health
MSK Care Programs depend on employer communications to connect covered members with guided exercise therapy and health coaching.
Written with these in mind
Not your kind of problem? 10 more at Hinge Health, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.