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Bringing AI in at Instacart

Rank retailer risks before QBRs hide the account story

You’re the customer success / solutions lead. Your team is in the room. Printed Oct 21, 2026.

Campaign performance and retailer confidence are diverging before the QBR.

Carrot Ads results protect the revenue story while Enterprise API history exposes delivery friction that can change the partner relationship.

Who you’d be doing this for

“My VP asked why adoption looks fine in the dashboard when my operators are still escalating setup issues.”

Henry Jansen · Retail Media Director

Owns Carrot Ads adoption and advertising results for an enterprise grocery retail partner.

What is at stake

Campaign results and delivery history are telling different stories for enterprise retail partners. You must decide what AI ranks, what evidence it shows, and where CSM judgment remains required.

Why it isn’t already fixed

Every obvious fix costs something else. That’s the part you’d have to decide.

  • early risk coverage vs. verified account evidence
  • campaign performance vs. delivery context
  • CSM advisory time vs. technical escalation clarity
  • faster pilot scope vs. reusable account health signals

Why Instacart

Carrot Ads depends on enterprise retail partners adopting campaign tooling, reporting, invoicing, and expanded advertising capabilities across their storefronts.

Written with these in mind

customer-facing systems builderforward deployed AI engineerenterprise workflow designer

Not your kind of problem? 46 more at Instacart, or browse every organization.

This is the setup. The work is inside.

Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.