New advertisers need a full-funnel plan before early campaign results become their whole value story.
Retail media managers want a clear route to sales proof while the service must avoid imposing a one-size-fits-all investment model.
Who you’d be doing this for
“I’ve got search results, display results, and a budget review next week—nobody has shown me how they fit together.”
Aung Kurniawan · Senior Retail Media Manager
Recently expanded a beverage brand’s grocery marketplace advertising budget beyond sponsored campaigns.
What is at stake
New advertisers are asking how sponsored, display, and video campaigns connect to one sales target. You have to weigh a repeatable cohort service against the different growth stories each advertiser needs.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- repeatable service vs tailored guidance
- full-funnel ambition vs measurement clarity
- near-term customer learning vs product roadmap timing
- adoption expansion vs customer comprehension
Why Instacart
Ads Manager gives CPG advertisers multiple campaign formats, and a structured value-planning service can help them connect those choices to grocery sales goals.
Written with these in mind
Not your kind of problem? 41 more at Instacart, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.