The advertiser needs a budget case, but the available sales evidence does not settle causation.
The renewal narrative must protect credibility with finance while preserving room for cross-format growth with the brand team.
Who you’d be doing this for
“Finance asked me what sales we actually caused, and I have four days to answer.”
Pieter Fontaine · Retail Media Manager
Owns the CPG brand's retail media plan and must defend the next-quarter allocation to finance and brand leadership.
What is at stake
A major advertiser may move $1.5 million after finance disputes whether reported sales were incremental. You must weigh a compelling cross-format growth case against the evidence each claim can support.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- renewal urgency vs. causal certainty
- cross-format growth vs. defensible claims
- finance scrutiny vs. brand ambition
- repeatable sales language vs. measurement nuance
Why Instacart
Instacart Ads competes for grocery brand budgets on the strength of attributable sales and expanding cross-format measurement.
Written with these in mind
Not your kind of problem? 41 more at Instacart, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.