Programmatic demand is growing while self-serve adoption has no clear next step.
Buyers want a broader campaign path, while measurement claims must remain precise about what sales reporting proves.
Who you’d be doing this for
“My agency sent the results, and now my VP wants to know what we should run directly next month.”
Jepkosgei Barasa · Retail Media Manager
Manages grocery media investment for a CPG brand that has begun buying programmatically through a media agency.
What is at stake
Programmatic buyers are spending through the Carrot Ads API but do not have a clear route into repeat self-serve campaigns. You have to weigh a fast expansion motion against claims that brand finance teams can defend.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- fast buyer conversion vs defensible sales claims
- existing acquisition efficiency vs a distinct programmatic journey
- narrow first campaign vs full-funnel positioning
- repeat adoption vs attribution certainty
Why Instacart
Carrot Ads API demand reaches buyers who have not previously operated campaigns through Ads Manager.
Written with these in mind
Not your kind of problem? 41 more at Instacart, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.