The next campaign test needs to move faster without making a stronger measurement claim than the evidence supports.
Launch speed protects advertiser momentum, while reviewable evidence protects the credibility of the sales narrative.
Who you’d be doing this for
“My finance partner keeps asking why this is the next test, and I’m still stitching the answer together.”
Andrea Barros · Retail Media Manager
Runs grocery media budgets for a CPG brand and needs campaign recommendations she can defend in internal budget reviews.
What is at stake
Launch teams are spending too long reconciling performance signals before they can propose the next campaign test. You must decide what the system can recommend and what evidence still requires strategist judgment.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- faster launch preparation vs. defensible sales claims
- AI recommendations vs. strategist control
- repeatable evidence vs. campaign-specific context
- workflow adoption vs. measurement rigor
Why Instacart
Instacart Ads competes for CPG budgets on campaign performance and the credibility of its measurement story.
Written with these in mind
Not your kind of problem? 41 more at Instacart, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.