Campaign scope is expanding faster than the evidence behind advertiser confusion is being organized.
Advertiser feedback needs to remain close to its source while PMs need a usable view of recurring problems.
Who you’d be doing this for
“My finance lead keeps asking why these results don’t line up, and I’m still digging through scope settings.”
Thanh Wibowo · Retail Media Manager
Manages CPG campaign budgets across Ads Manager and partner storefronts and must explain performance differences internally.
What is at stake
Feedback about ecosystem and partner-specific campaigns is repeating without a shared view of what advertisers actually mean. You must weigh faster synthesis against preserving the source evidence PMs need to trust it.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- faster feedback synthesis vs source-level evidence
- recurring demand vs causal product signal
- AI clustering vs PM problem framing
- known taxonomy coverage vs emerging advertiser needs
Why Instacart
Ads Manager and Carrot Ads now serve campaigns across ecosystem and partner-specific scopes, making advertiser evidence harder to interpret consistently.
Written with these in mind
Not your kind of problem? 41 more at Instacart, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.