Campaign results are visible, but the definitions behind them are scattered.
Advertisers need language they can carry into budget reviews while reporting must not overstate what it proves.
Who you’d be doing this for
“Finance asked which sales window we used, and I had to hunt through three different places.”
Olympia Rossi · Retail Media Manager
Prepares monthly retail-media results for a CPG finance partner and brand director.
What is at stake
Eight advertiser sessions asked for one record of attribution windows, audience definitions, and result caveats. You must weigh a useful first version against claims the reporting cannot support.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- reporting clarity vs methodological precision
- in-product context vs static guidance
- pilot speed vs external claim review
- broad comparability vs campaign-specific truth
Why Instacart
Ads Manager is where brands judge the sales evidence behind grocery advertising spend.
Written with these in mind
Not your kind of problem? 41 more at Instacart, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.