Agency demand is growing, but smaller brands lack a clear commercial route into programmatic retail media.
Agencies want a package they can sell repeatedly, while the platform needs terms and onboarding expectations that remain manageable.
Who you’d be doing this for
“I’ve got six brands asking about programmatic retail media, and none can staff another platform.”
Adjoa Yeboah · Group Media Director
She leads an independent agency’s CPG portfolio and needs a repeatable retail-media option for smaller clients.
What is at stake
Agency buyers want a repeatable way to bring smaller CPG clients into programmatic campaigns, yet no shared commercial path exists. You have to weigh a simple agency package against the ownership, support, and terms it creates.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- agency simplicity vs. ownership clarity
- net-new activation vs. support capacity
- channel speed vs. reviewed terms
- standard workflows vs. partner-specific value
Why Instacart
Carrot Ads API brings programmatic demand into the advertising ecosystem, creating a distinct entry point for agencies representing emerging grocery brands.
Written with these in mind
Not your kind of problem? 41 more at Instacart, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.