Audience relevance is pulling against the need to keep health-benefit targeting accountable.
Growth needs faster paths from enrollment signals to outreach, while strategists must retain judgment over who receives it and why.
Who you’d be doing this for
“Finance asked why so few eligible people enrolled, and I had no clear answer about who we reached.”
Gabriela Kozlov · Benefits Manager
Sponsors the benefit and must explain enrollment performance to finance and employees.
What is at stake
Eligible employees are being missed because campaign audiences are rebuilt manually across HubSpot and Looker. You must weigh faster targeting against reviewable, appropriate outreach for a sensitive health benefit.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- faster audience selection vs. strategist judgment
- enrollment relevance vs. sensitive-health boundaries
- reusable targeting logic vs. employer-specific context
- campaign speed vs. attributable impact
Why Maven Clinic
Maven Enterprise depends on turning eligible employees into enrolled members across fertility, maternity, parenting, and menopause programs.
Written with these in mind
Not your kind of problem? 14 more at Maven Clinic, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.