The launch page explains the benefit while employees still hesitate at the enrollment handoff.
Client-approved benefit language protects accuracy, while clearer next steps protect enrollment momentum.
Who you’d be doing this for
“My HR lead forwarded three employee questions today asking what they’re supposed to do after picking a program.”
Dalili Kirui · Benefits Manager
Owns the employee launch for an employer offering Fertility & Family Building support.
What is at stake
Completed enrollment from the affected landing pages is 14%, despite employees arriving through employer custom URLs. You have to weigh a faster, clearer path against approved benefit language and a live launch schedule.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- faster enrollment gains vs. client-approved benefit language
- clearer calls to action vs. sensitive care communication
- live launch stability vs. page experimentation
Why Maven Clinic
Fertility & Family Building enrollment turns employer-sponsored eligibility into access to care and benefit administration.
Written with these in mind
Not your kind of problem? 14 more at Maven Clinic, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.