The notification model is finding more high-intent recipients while fewer recipients open.
Keeping send volume steady protects return traffic, while correcting inflated scores protects relevance and opt-out rates.
Who you’d be doing this for
“I opened three alerts yesterday and none matched the boards I’ve been working on.”
Hedda Eriksson · Holiday gift planner
A visual planner with several gift boards who depends on reminders to revisit ideas before purchasing.
What is at stake
Predicted high-intent recipients rose 14% while observed opens fell 9% across three sends. You have to weigh a fast score correction against preserving notification reach and opt-out safety.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- send reach vs recipient relevance
- fast rule change vs model correction
- open-rate lift vs opt-out protection
Why Pinterest
In-app notifications bring visual planners back to saved ideas and planning boards between discovery sessions.
Written with these in mind
Not your kind of problem? 40 more at Pinterest, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.