The SALES cutover protects delivery only if optimization and reporting still describe the same event.
Advertiser continuity pulls toward a broad default mapping, while measurement credibility requires exceptions to be understood before legacy objectives retire.
Who you’d be doing this for
“My finance lead asked why the campaign says purchases in one place and start trial in another.”
Hillevi Forsberg · Performance Marketing Director
Owns paid-media efficiency for an ecommerce advertiser migrating active Performance+ campaigns to SALES.
What is at stake
Active Performance+ campaigns can keep spending while reporting names a different optimization event. You must weigh migration continuity against measurement credibility before legacy objectives retire.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- migration speed vs. event-level measurement credibility
- stable delivery vs. preserved optimization intent
- standardized mapping vs. conversion-type exceptions
- legacy retirement vs. advertiser trust
Why Pinterest
Performance+ ROAS-goal bidding depends on conversion signals that advertisers can connect to the outcome shown in reporting.
Written with these in mind
Not your kind of problem? 40 more at Pinterest, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.