New-customer proof competes with the limits of the signals used to produce it.
Advertisers need an answer for finance, while measurement must not turn modeled outcomes into certainty.
Who you’d be doing this for
“Finance asked how many of these were genuinely new buyers, and I had nothing clean to show them.”
Somin Sun · Performance Marketing Director
Runs Performance+ budgets for a retail advertiser and must defend channel investment to finance.
What is at stake
Performance marketers cannot turn healthy conversion totals into a credible new-customer answer for finance. You must weigh a useful budget-review view against what the available signals can honestly support.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- budget confidence vs. measurement certainty
- broad eligibility vs. signal quality
- clear explanation vs. methodological nuance
- existing tooling vs. durable measurement surface
Why Pinterest
Performance+ advertisers need credible measurement to move Pinterest Ads beyond test-level budgets.
Written with these in mind
Not your kind of problem? 40 more at Pinterest, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.