Purchase events are missing just as duplicate protection must remain intact.
Measurement completeness protects advertiser confidence while deduplication protects reporting credibility.
Who you’d be doing this for
“My dashboard says purchases fell overnight, and finance wants an answer this morning.”
Iker Iglesias · Growth Marketing Manager
She relies on CAPI purchase events to judge campaign performance and adjust budgets.
What is at stake
Valid purchase-event coverage has fallen from 97% to 84% after a normalization release. You must weigh the fastest recovery against the risk of overstating conversions through duplicates.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- coverage recovery vs duplicate protection
- release speed vs ingestion consistency
- advertiser confidence vs production stability
Why Pinterest
CAPI signal quality determines whether ads measurement and performance systems can recognize advertiser purchase outcomes.
Written with these in mind
Not your kind of problem? 40 more at Pinterest, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.