The annual Performance+ commitment depends on a measurement definition that neither finance nor the agency currently accepts.
The agency needs a single ROAS story for its media plan, while finance needs market-level evidence it can defend.
Who you’d be doing this for
“Finance asked me which ROAS number goes in the plan, and I still have two answers.”
Marc Richter · Agency Performance Director
Leads the agency team that must recommend a multi-market media allocation for the fashion advertiser.
What is at stake
A $1.5 million Performance+ agreement is stalled because the ads dashboard and the Clean Room results support different ROAS claims. You have to weigh a fast annual commitment against measurement terms finance can defend.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- annual revenue certainty vs. defensible ROAS evidence
- one media-plan number vs. market-level variation
- agency speed vs. finance scrutiny
- ROAS-goal ambition vs. signal readiness
Why Pinterest
Pinterest Ads needs durable lower-funnel commitments when advertisers compare its measurement evidence with Search and Social.
Written with these in mind
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This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.