The SALES cutover must preserve both campaign delivery and the reporting advertisers use to trust it.
A fixed retirement date protects objective simplification, while mismatched event eligibility risks ROAS reporting credibility.
Who you’d be doing this for
“My finance lead asked why spend kept going after the event we optimize for disappeared from the report.”
Budi Kurniawan · Performance Marketing Manager
Runs ROAS-goal campaigns and must explain spend and conversion results to finance.
What is at stake
Migrated campaigns can keep spending while reporting a different optimization event. You must weigh a fixed retirement date against a cutover that advertisers can still trust.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- retirement deadline vs. reporting trust
- delivery continuity vs. transformation integrity
- partner compatibility vs. consistent objective semantics
- AI-assisted speed vs. verified production evidence
Why Pinterest
Ads Manager campaign creation, delivery optimization, and conversion reporting meet in the SALES migration path for performance advertisers.
Written with these in mind
Not your kind of problem? 40 more at Pinterest, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.