ROAS-goal setup asks advertisers to commit before conversion readiness is visible.
Campaign creation needs a fast path, while conversion guidance must reflect signals advertisers can trust.
Who you’d be doing this for
“I had the campaign ready, then finance asked why the ROAS option still wasn’t available.”
Berhanu Haile · Performance Marketing Manager
Runs ecommerce acquisition campaigns and must justify test spend before expanding a Performance+ budget.
What is at stake
Advertisers reach ROAS-goal setup without knowing whether their conversion signals can support it. You must weigh a clear setup path against guidance that stays faithful to the underlying signals.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- fast ROAS-goal setup vs trustworthy signal guidance
- advertiser clarity vs conversion-data privacy
- early intervention vs stable campaign creation
- actionable recommendations vs attribution uncertainty
Why Pinterest
Performance+ campaigns depend on conversion signals that advertisers configure before bidding can optimize toward ROAS.
Written with these in mind
Not your kind of problem? 40 more at Pinterest, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.