Attribution investigations need speed without turning a generated summary into an engineering decision.
App Promotion needs faster answers for advertisers while incident response still depends on traceable evidence and human judgment.
Who you’d be doing this for
“My finance lead asked why the install totals changed after launch, and I had nothing concrete to show.”
Camille Smit · Performance Marketing Manager
Runs App Promotion campaigns and has to explain reported results to finance and growth leaders.
What is at stake
App Promotion investigations are producing conflicting explanations for gaps between MMP totals and Ads Manager reports. You have to weigh faster evidence assembly against the review needed before engineers act on it.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- investigation speed vs source-backed diagnosis
- engineer capacity vs review rigor
- cross-system context vs attribution certainty
- automation coverage vs novel-case reasoning
Why Pinterest
App Promotion reporting shapes whether performance marketers trust campaign results and keep investing in Pinterest Ads.
Written with these in mind
Not your kind of problem? 40 more at Pinterest, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.