The setting
's advertising platform, , delivers ads on the site. Advertisers, agencies and technology partners use it for bidding, targeting, measurement and optimization.
The agency's annual commitment competes with direct advertisers' access to the same category.
Broad exclusivity protects the agency's investment while preserving direct access protects existing relationships and forecast revenue.
Who you’d be doing this for
“I booked our next campaign yesterday, and now someone says our parent company's agency might control whether we can buy.”
Eleni Colombo · Digital Advertising Manager · a character in this brief
Manages a direct advertiser's campaigns for a subsidiary that the agency now wants included in its exclusive category.
What is at stake
An agency's $2.4 million upfront now demands rights over brands that already buy directly. You have to weigh a smaller binding commitment against annual restrictions whose full revenue cost cannot be verified today.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- guaranteed agency spend vs direct account access
- broad buyer protection vs enforceable brand boundaries
- signature certainty vs uncertain displacement
- annual rights vs existing client promises
Why Reddit
Agency upfronts and direct advertiser relationships draw revenue from the same book of business, but campaign delivery does not enforce their commercial boundaries.
Written with these in mind
Not your kind of problem? 40 more at Reddit, or browse every organization.
Where the organization context comes fromThe postings this brief was written from, and the reporting read before it.
The organization context comes from public information. The situation and characters are written for the brief.
Job postings it was written from
Public descriptions of the work at Reddit. They are listed as sources, not as openings. The lines under a posting are its own words, where it meets this brief.
- Senior Account Executive, Mid-Market (DACH) (opens in a new tab)
- Generate advertising revenue from assigned clients via ad agencies and advertisers directly, ensuring their needs are met and exceeded
- You will build & maintain a relationship at both client direct & agencies to meet their business objectives using Reddit's advertising suite.
- Client Account Manager, Mid-Market Sales (Goods) (opens in a new tab)
- Educate brands and media agencies, effectively communicating Reddit’s value proposition and best practices for advertising on the platform
- Proactively manage and deepen relationships with existing advertising partners, both with agencies and directly with clients to drive year-over-year Reddit revenue growth
- Senior Client Partner, Mid-Market Sales (Goods) (opens in a new tab)
- Leverage agency and client direct relationships to identify new buyers of Reddit advertising products
- In addition to laying the foundation of the team, the Senior Client Partner will be responsible for forming relationships with key brands and ensuring they meet their business objectives using Reddit's advertising suite.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.
Where similar work appears
Other live briefs connected to this one, and what connects them.
Similar problems at other organizations
Like this one, each of these is about betting growth on an outside partner or launch.
Procurement has challenged the proof behind a $1.2 million annual commitment three business days before the seasonal window closes.
You have to weigh a signed launchable deal against remedies that could create open-ended exposure.
A partner wants 18 months of exclusivity over 30 agencies for a $1.2 million purchase.
You must weigh guaranteed bookings against agency choice and restrictions that survive missing orders.
A $6 million employer agreement now depends on an uncapped access guarantee.
You must weigh preserving the award against signing three years of exposure that the available evidence cannot settle today.
The same setting, from another role
Each is set around Reddit’s Reddit Ads, written for a different role. They’re separate briefs, not the same scenario.
App CAPI releases can drop or duplicate advertiser conversion events after review.
You must decide whether AI marks every touched contract or only risks supported by executable tests.
Max advertisers lower budgets after weak first-day delivery.
You must decide what forecast is useful without presenting uncertain inventory as a promise.
App advertisers see daily install totals change while MMP cohorts stay stable.
You must decide whether the evidence supports an irreversible mapping cutover or requires protecting current reporting longer.
Other problems with a similar purpose
In each of these, as in this one, the aim is to structure a partnership that creates real growth today and still holds up under pressure years later.
A large reseller wants exclusive rights to resell the platform, and its draft names 22 accounts you already sell to.
You have to weigh a two-year, 14-day-deadline channel deal against terms you cannot easily unwind.
A global marketplace will sign only if its top merchants leave a rival processor in six months, and its current deal ends in 28 days.
You have to weigh the incentives it wants against loss exposure you cannot unwind.
Buyers on the procurement network close 24 days faster, yet the draft agreement claims broad data rights and ties your pricing.
You decide which terms you can live with for years.
