The promotion is acquiring learners faster than its price promise can retain them.
Seasonal subscription volume protects near-term growth, while clear ongoing value protects trust after the first charge.
Who you’d be doing this for
“My card was charged again before I knew what I was supposed to practice next week.”
Brigitte De Vries · Office Coordinator
A Korean English learner who subscribed during the promotion to prepare for more frequent conversations with overseas colleagues.
What is at stake
Promotion cohorts are cancelling before their second charge, putting the seasonal LTV:CAC target at risk. You must weigh a clearer value journey against a stronger price intervention when only one can use the remaining budget.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- seasonal subscription volume vs. price trust
- attribution speed vs. causal confidence
- retention recovery vs. live campaign stability
- local relevance vs. consistent subscription terms
Why Speak
Korean mobile learners encounter the promotion through Meta Ads, Google Ads and LINE before they decide whether practical speaking practice justifies another subscription charge.
Written with these in mind
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This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.