Merchant proof requirements are pulling against the need to preserve a scalable Link commercial model.
Procurement wants protection against uncertain conversion lift, while Link needs comparable evidence without bespoke terms for every merchant.
Who you’d be doing this for
“I had to type my card again at checkout after using the same store last week.”
Blanca Gomes · Online Shopper
A returning shopper whose checkout options depend on whether the merchant keeps Link enabled.
What is at stake
Enterprise buyers are delaying Link decisions because conversion evidence is not landing consistently. You must weigh commercial protection for merchants against a pilot structure that can scale.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- merchant downside protection vs scalable commercial terms
- fast pilot signature vs credible checkout evidence
- seller flexibility vs consistent positioning
- short-term retention vs durable Link adoption
Why Stripe
Link depends on merchants keeping a fast checkout option available wherever returning shoppers expect saved credentials.
Written with these in mind
Not your kind of problem? 88 more at Stripe, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.