The creative is attracting mobile attention faster than the trial flow converts it.
Paid-search efficiency protects near-term volume while a clearer mobile promise protects the quality of each trial.
Who you’d be doing this for
“I clicked the ad between calls, then the setup felt like another project I didn't have time for.”
Otieno Haile · Agency Account Director
She manages client correspondence across Gmail on desktop and iPhone between meetings.
What is at stake
Mobile click-through rose 19%, but completed trials fell 27% after the creative refresh. You have to weigh a fast message-and-page test against protecting this week's qualified-trial cost.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- click quality vs qualified activation
- mobile specificity vs narrative consistency
- fast learning vs clean measurement
Why Superhuman
Superhuman Mail users who connect desktop and mobile activate and send at roughly three times the rate of desktop-only users.
Written with these in mind
Not your kind of problem? 30 more at Superhuman, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.