High sign-up volume can conceal a weaker path into ongoing care.
Acquisition efficiency and readiness to begin do not always move together.
Who you’d be doing this for
“I can report sign-ups all day, but my team needs members actually starting care.”
Dokyun Lim · Population Health Manager
He oversees member engagement for a health plan sponsoring the program across a high-risk population.
What is at stake
Fourteen-day activation has dropped to 31% even as sign-ups rose 28%. You need to weigh channel volume against the readiness of members entering intake.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- sign-up volume vs activated-patient quality
- media efficiency vs intake capacity
- channel speed vs message continuity
Why Sword Health
Pulse depends on member activation to convert health plan outreach into continuous cardiometabolic care.
Written with these in mind
Not your kind of problem? 46 more at Sword Health, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.