Entry flows are often judged by the first screen a person actually reaches.
Campaign context and reliable navigation can pull in different directions when links cross into an app.
Who you’d be doing this for
“People are ready to start, then they hit a blank path and give up.”
Roxana Nasser · Benefits Manager
Oversees access to the covered cardiometabolic benefit for an employer population.
What is at stake
Thirteen percent of campaign entrants reach a generic screen instead of onboarding. You have to weigh a fast routing fix against protecting every existing deep-link path.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- fast recovery vs. route coverage
- campaign context vs. stable navigation
- funnel completion vs. regression safety
Why Sword Health
Cardiometabolic members use mobile onboarding to begin continuous virtual care.
Written with these in mind
Not your kind of problem? 46 more at Sword Health, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.