A 12-month commitment must price lead access against each branch's ability to respond.
The group wants dependable homeowner demand, while branch operators need commitments that do not outrun available crews.
Who you’d be doing this for
“My branch managers keep asking why we paid for a lead nobody could call back in time.”
Xiang Ishikawa · Regional Operations Director
Oversees staffing, booked work, and lead spend across the home-service group's branch network.
What is at stake
A nationwide group may move $1.2 million in lead spend after branches report unanswered paid leads. You must weigh a durable enterprise commitment against terms that branch operators can actually support.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- enterprise spend vs. branch response capacity
- pricing certainty vs. lead-value confidence
- procurement deadline vs. verified evidence
- commercial ambition vs. retention risk
Why Thumbtack
Thumbtack for Pros depends on high-capacity local businesses sustaining lead budgets across the markets where homeowners need responsive pros.
Written with these in mind
Not your kind of problem? 72 more at Thumbtack, or browse every organization.
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.