Establish cross-functional value indicator for renewal
Strong activity does not always reveal which customer outcome is worth expanding.
Broader participation and deeper workflow change can both look valuable before their effects are clear.
“I know teams are busy in the files, but I can’t yet say what we’d lose without them.”
Kamal Ngo · Head of Product Design
Leads several product-line design teams at the customer and must articulate value in renewal planning.
What pulls against what
- activity volume vs. meaningful value
- common metrics vs. product-line context
- renewal narrative vs. evidence uncertainty
- broad participation vs. deeper workflow maturity
What is at stake
The account is active but lacks a shared explanation of meaningful value. A well-chosen, reversible experiment can make renewal confidence more evidence-based
Why Figma
At Figma, this can influence whether customer value is understood as usage volume or as a change in how work moves.
Written for
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.