How it works

How the work gets made.

01
The room

Step into the room.

Pick a company you're targeting. Synthetic coworkers bring a real problem and push back the way real people do. The thinking is yours — nothing here writes your solution for you.

Omnichannel growth brainstorm · SumUpContinued · 14 min in
YOU
You
If a pilot needs a pile of local exceptions, we're not testing the growth motion — we're testing our willingness to custom-sell. Scope it brutally: two markets, a few group operators, a value prop we can ship with low heroics.
ED
Elena DuarteChief Growth Officer
Two markets won't move the board. Be clear on what evidence would justify a flagship omnichannel bet.
02
The record

Keep what holds.

When your solution survives the pushback, keep it. One act, two consequences: the concepts you used join the shape of what you're good at — what the work shows you — and the work stands as your plan for that company — what it shows them. You decide what you keep.

Keep · one act, two consequences
The shapewhat it shows you
Go-to-market pilot design
12 concepts of vocabulary, from this work.
The planwhat it shows them
Day One Plan · SumUp
A no-heroics pilot that proves the motion before SumUp bets on it.
03
The deploy

Deploy, when it matters.

Send the plan when the moment comes. Hiring managers meet your Day One Me — it answers only from work you actually did. They see the slice you deployed; you stay in charge of what's shown.

Ask Maximilian's Day One MeReader view
How do you prove two markets are enough to scale on?
You don't scale on the two markets — you scale on what they rule out. Pick markets where the channels already share a system, so a clean lift can't be explained away as manual workarounds. If it holds there without heroics, the motion is real…
worked out in a simulation

That's a pilot I'd actually greenlight — it says what we'd learn before we spend a dollar. Let's talk.

Elena Duarte, after reading