Unlock marketplace procurement for enterprise expansion
Buying intent can stall when the purchasing path does not match the customer’s operating reality.
Commercial urgency often meets fixed procurement rules and limited room for exceptions.
“My team is ready to add people now, but procurement won’t buy outside the marketplace.”
Dragos Sokolov · Director of Product Design
Owns the design organization that will receive the expanded workspace capacity.
What pulls against what
- quarter-end close versus approved buying route
- commercial speed versus catalog compliance
- immediate expansion versus reusable marketplace motion
What is at stake
A committed expansion may miss its purchasing window despite clear customer demand. A workable route can also improve future enterprise conversion
Why Figma
At Figma, enterprise growth often depends on making collaborative work easy to buy as well as easy to adopt.
Written for
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.