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Something new at Headway

Show what the fee leaves a clinician per session before first bookings

You’re the finance & operations lead. Your team is in the room. Printed Oct 15, 2026.

The fee makes patient acquisition visible in a clinician’s economics.

Clinician clarity protects marketplace availability, while conservative financial guidance protects billing accuracy and trust.

Who you’d be doing this for

“I had two people ask for appointments today, and I still don’t know what each one actually nets me.”

Minho He · Independent Therapist

A clinician evaluating whether marketplace-sourced clients still fit her practice after the per-session fee begins.

What is at stake

Clinicians are questioning whether marketplace-sourced sessions still work financially, putting future appointment availability at risk. You have to weigh clear earnings guidance against controlled, reconcilable financial assumptions.

Why it isn’t already fixed

Every obvious fix costs something else. That’s the part you’d have to decide.

  • clinician transparency vs. implied earnings promises
  • marketplace availability vs. fee revenue
  • pilot speed vs. reconciliation discipline
  • segment insight vs. operational simplicity

Why Headway

Marketplace-sourced appointments connect insured patients to in-network outpatient care, so clinician participation directly shapes available access.

Written with these in mind

Strategic finance builderHealthcare operations finance partnerUnit economics operator

Not your kind of problem? 34 more at Headway, or browse every organization.

This is the setup. The work is inside.

Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.