The acquisition message that lowers friction can also postpone the economics clinicians need to judge.
Provider volume depends on a simple path into insurance participation, while durable activation depends on clear expectations about marketplace fees.
Who you’d be doing this for
“I spent an hour with my associate trying to work out what a $9.99 fee means for our weekly schedule.”
Adele Meijer · Owner and Licensed Therapist
Runs a four-clinician outpatient practice and is deciding whether new marketplace patients fit her practice model.
What is at stake
Only 20% of qualified providers reach a first appointment, and experienced paid-social leads are pausing over the fee. You must weigh faster volume against the trust needed for clinicians to commit their practices.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- qualified provider growth vs. monthly acquisition efficiency
- economic transparency vs. low-friction conversion
- paid-social scale vs. sales capacity
- automated optimization vs. verified cohort quality
Why Headway
Provider acquisition sustains a national network that depends on independent clinicians choosing to accept insurance and run their practices through the platform.
Written with these in mind
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This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.