The marketplace fee protects revenue while it may weaken the capacity patients can actually book.
Finance needs durable contribution from marketplace-sourced care, while payer networks need clinicians to keep opening covered appointments.
Who you’d be doing this for
“I had three new inquiries this week, and I’m reconsidering whether those sessions still work for my practice.”
Tuula Rasmussen · Independent Therapist
She relies on marketplace-sourced patients to build a sustainable insurance-based outpatient practice.
What is at stake
Marketplace-sourced appointment capacity in priority payer networks is falling as some clinicians close new-patient slots. You must weigh fee contribution against the covered access patients and payer partners can still rely on.
Why it isn’t already fixed
Every obvious fix costs something else. That’s the part you’d have to decide.
- fee contribution vs covered appointment capacity
- uniform policy vs targeted protection
- forecast certainty vs provider trust
- directory scale vs reachable care
Why Headway
The provider marketplace depends on independent clinicians remaining willing to offer insurance-covered appointments through the network.
Written with these in mind
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This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.