Prioritize assistant outcomes for cash-management workflows
Growing use does not always reveal which customer outcome is worth building around.
Convenient answers and durable workflow value can point in different directions.
“I’ll try the assistant again if it actually helps me finish something, not just explains it.”
Jidenna Nyarko · Founder and CEO
Runs cash planning and vendor approvals personally at a 14-person software company.
What pulls against what
- conversation growth vs. durable utility
- broad coverage vs. workflow depth
- inferred intent vs. verified action
- fast experimentation vs. meaningful learning
What is at stake
Assistant usage is rising, but the reason customers return is unclear. Choosing the wrong proxy could create polished interactions without durable workflow value
Why Mercury
For Mercury, it often matters when financial assistance is expected to fit real operating rhythms rather than create another place to ask questions.
Written for
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.