Vercel
Sales / Partnerships LeadFoundationalAug 6, 2026

Rebuild partner qualification for migration referrals

Partner momentum often weakens when a promising introduction lacks a shared definition of readiness.

Commercial clarity and technical fit can drift apart before either side sees a clean handoff.

We’re ready to move, but I can’t spend another week sorting out who owns what.

Marketa Stanescu · Frontend Platform Lead

Leads a TypeScript team migrating a public application from self-managed hosting.

What pulls against what

  • partner speed vs. qualification rigor
  • standard routing vs. partner context
  • technical fit vs. commercial urgency

What is at stake

Three migration prospects may remain on incumbent infrastructure. A consistent route can turn active interest into qualified work quickly

Why Vercel

At Vercel, this can matter when deployment choices are being shaped before a team reaches production.

Written for

Partner-led sellerMigration specialistCommercial operator

This is the setup. The work is inside.

Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.