Shape a finance partnership thesis for disclosure customers
Adjacent markets can signal opportunity before they reveal what customers will actually buy.
The most visible demand is not always the most repeatable or strategically useful demand.
“Everyone says climate data matters to financing, but nobody can tell me what’s actually decision-ready.”
Ekaterina Olaru · Treasurer
Needs credible climate data for lender and investor conversations but depends on sustainability teams for reporting inputs.
What pulls against what
- market breadth vs. focused learning
- finance access vs. customer relevance
- partner enthusiasm vs. validated demand
- speed of testing vs. trust boundaries
What is at stake
A promising adjacency could create differentiated enterprise demand—or consume attention without a clear customer problem
Why Watershed
At Watershed, these questions can arise as climate information becomes relevant beyond the reporting team.
Written for
This is the setup. The work is inside.
Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.