Something new at Ashby

Open a channel through advisers without buying their recommendations

Published Nov 6, 2026

You’re the sales / partnerships lead. Your team is in the room.

The setting

's is cloud-based software that manages hiring pipelines and workflows for startups and growth-stage companies that are scaling their hiring.

Trusted adviser access comes with competing expectations about who pays for a recommendation.

Referral incentives reward introductions, while adviser independence protects the credibility that makes those introductions valuable.

Who you’d be doing this for

“Our adviser brought us the shortlist. Now finance is asking whether anyone paid to get on it.”

Rui Nakamura · Head of Talent · a character in this brief

Leads a 600-person company's recruiting software evaluation and relies on an independent adviser to assess the operational consequences of switching.

What is at stake

Nine prospects advised by HCM consultants expect to choose recruiting software within 90 days. You weigh incentives that earn introductions against the independence that makes an adviser credible.

Why it isn’t already fixed

Every obvious fix costs something else. That’s the part you’d have to decide.

  • referral incentives vs adviser independence
  • broad partner access vs technical evaluation capacity
  • influenced revenue vs incremental demand
  • partner reach vs direct control of promises

Why Ashby

Replacing three to five recruiting tools makes HCM advisers influential in a buyer's assessment of switching costs.

Written with these in mind

Strategic partnerships buildersConsultative sales leadersCommercial ecosystem designers

Not your kind of problem? 15 more at Ashby, or browse every organization.

Where the organization context comes fromThe postings this brief was written from, and the reporting read before it.

The organization context comes from public information. The situation and characters are written for the brief.

Job postings it was written from

Public descriptions of the work at Ashby. They are listed as sources, not as openings. The lines under a posting are its own words, where it meets this brief.

This is the setup. The work is inside.

Running it puts you in the room: the full situation and its constraints, stakeholders who push back in their own words, and the decisions that are yours to make. What you produce becomes a Day One Plan — work you can show someone instead of describing.

Other live briefs connected to this one, and what connects them.

Similar problems at other organizations

Like this one, each of these is about betting growth on an outside partner or launch.

The same setting, from another role

Each is set around Ashby’s ATS (Applicant Tracking System), written for a different role. They’re separate briefs, not the same scenario.

Other problems with a similar purpose

In each of these, as in this one, the aim is to build alliances that produce real, repeatable value for every side, not just polite introductions.